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Business in the Trenches: Win Using the Lessons of War

David Schroeder

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ISBN 10: 0982882904 / ISBN 13: 9780982882900
Published by SPW, 2011
New Condition: New Soft cover
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Bibliographic Details

Title: Business in the Trenches: Win Using the ...

Publisher: SPW

Publication Date: 2011

Binding: Paperback

Book Condition: New

About this title


Business in the Trenches shows how you can exploit the lessons of the Great War to win on the business battlefield. Business in the Trenches by David Schroeder combines compelling military history with insightful business analogies. It demonstrates clearly how companies grapple with the same problems as armies at war. Business in the Trenches describes how you can leverage the experiences war to solve vexing problems and defeat the competition. Business in the Trenches takes readers through a number of fascinating stories from World War One, a time of dramatic change in warfare. It draws parallels between the problems faced by armies on the battlefield, and the problems facing businesses today. Business in the Trenches unravels the mystery of why World War One turned into the quagmire it did, and how most organizations today follow similar paths for the same reasons. Most importantly, it provides detailed and practical advice on how to deal with specific challenges and achieve breakthrough success. Schroeder demonstrates that while times may change, human nature does not. This is especially true in the high pressure worlds of business and warfare. Schroeder's common sense yet controversial theories about World War One decisions, show them to be eerily similar to those made in business today. The same forces motivate people, and they still make similar choices for similar reasons. Understanding what produces victory or disaster, and why, enables you to succeed where most fail. About the Author David Schroeder is a globally experienced business consultant, a distinguished military officer, and a critically acclaimed designer of historical military simulations. He has helped high tech companies around the world increase their productivity and profitability. He is a Colonel in the Army Reserve, and has received awards at the highest levels. He was featured along with the Army Chief of Staff in videos on improving organizational performance. Schroeder has published a number of well-received detailed studies on the Great War.

From the Author:

Business in the Trenches combines true stories from the history of World War One with direct and specific details on how to apply the lessons of these stories to business. It is a collection of true stories and parallels to the business world. It tells not only what happened, but why and how. It details the influences and motivations that led people to make specific choices. It shows you how to do much better in your own battles.
Business in the Trenches is a cross between Good to Great (a great business book) and Guns of August (an extremely insightful history book). It doesn't bog down into the dry details of military operations, but tells enough of the story to make the applicable points. It reveals the secrets why people succeed, why they fail, and how you can find success while others remain mired in problems.
This is NOT about how to use military methods to be successful. Far too often, the lessons from military history are good examples of what not to do. Instead, you will see what could have been done, learn how to deal with specific problems, and find paths to breakthrough successes.
You will find the stories engaging and the specifics in the analogies and conclusions profitable. Below is a list of just some of the vexing problems you can overcome by reading Business in the Trenches:

  • Secrets to improving communication. The formula that will allow you to thrive.
  • How to vastly improve the odds of success in any endeavor.
  • How to learn what is really going on, and how to use that information to the best advantage.
  • Uncover the best way to solve your organization's problems.
  • Overcome typical management mistakes quickly. How to notice them and take corrective action before they turn into a disaster.
  • Formulate better business plans. Learn to thrive in your environment while others struggle, stumble, and fail.
  • How to effectively allocate resources. How to find the best use for them while reducing waste.
  • What to do about inter departmental conflict; and how to reduce the chance of it happening in the first place.
  • How to deal with the conflict between short term and long term goals.
  • The secret to dealing with emotional responses; and unraveling why they are happening in the first place.
  • What to do when you are put in charge. How to quickly get ahead, and how not to falter.
  • Learn what the most important attributes for success are, and how to have them.
  • Strategies for getting the most out of others, while others miss gold mines. 
I've worked as a business consultant for years, helping companies and executives overcome serious problems and achieve breakthrough results. I continually rely on stories from military history to illustrate how people either failed, or found the way to succeed in similar situations. My background helped me to know the stories to tell, and help the client to apply them to the situation at hand.
I have advised executives and assisted businesses in Germany, China, India, the United Kingdom, France, Portugal, Italy, Malaysia, Singapore, Japan, Taiwan, and throughout the United States. I love to help people to tackle problems, achieving higher productivity and profitability.
I've published a number of military simulations that are used by the war colleges of numerous countries to teach strategy and complex operational thinking. My background work in designing these led me to find the secret details of why major campaigns regularly failed, and why only a few seemed to find success in chaotic times. Business in the Trenches reveals it all for you.
Let me share what I've discovered with you. It will enable you to be the standout in your field!

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