Business in a Virtual World: Exploiting Information for Competitive Advantage

Czerniawska, Fiona; Potter, Gavin

ISBN 10: 1557531943 / ISBN 13: 9781557531940

Published by Purdue Univ Pr, Ashland, Ohio, U.S.A., 2001

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Seller Inventory # 012552

Bibliographic Details

• Title: Business in a Virtual World: Exploiting Information for Competitive Advantage
• Publisher: Purdue Univ Pr, Ashland, Ohio, U.S.A.
• Publication Date: 2001
• Language: English
• ISBN 10: 1557531943
• ISBN 13: 9781557531940
• Binding: Soft cover
• Condition: Brand New in Shrink Wrap
• Book Type: Book
• Seller catalogs:
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About this title

Synopsis

Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets”knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.

About the Author

FIONA CZERNIAWSKA is Founder and Managing Director of Arkimeda, specialising in research and consultancy for consulting companies. She is also Director of the Management Consultancies Association's Think Tank in the UK, and lectures at London Business School and other European business schools. As a management consultant of long-standing experience, she has worked with many top companies. She is the author of Management Consultancy - What Next?, Management Consultancy in the 21st Centuryand Corporate Speak.

GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.