Business Writing Savvy: Get the Action You Want . . . In Only One Draft

Ignore the writing standard writing advice: "Get something down and plan to revise." Write everything right in the first version. Stop endless revising. And ignore other advice: "Just use simple words." Who wants to sound "simple"? This book shows how to: Organize thoughts in seconds. Double writing vocabulary. Guarantee letters get read. Get deadlines met. Build rapport with clients. Enjoy writing more.

Selected chapters: Visual Appeal, Dynamic Openings and Closings, Fresh Vocabulary, Emphasis, Rhythm and Style. Dozens of makeovers show how suggested techniques apply. Readers have reported changing their writing style overnight.

Ann Bloch combines writing skills with real business experience to show business people how to "make words work" for them in business writing, presenting, and web pages. She taught English and business communications before becoming an assistant to executives in large and small companies and sales rep for a manufacturer of heavy equipment. In all the companies, she noticed a boring dullness in writing. When her unorthodox complaint letter to Lee Iacocca brought a swift phone response from a Sr. Chrysler executive, she developed corporate seminars to show business people how to write with flair, how to expand their vocabularies, and how to stop revising. She lives in Lenox, Mass.