Buy-In: Saving Your Good Idea from Getting Shot Down

John P. Kotter, Lorne A. Whitehead

ISBN 10: 1422157296 / ISBN 13: 9781422157299

Published by Harvard Business Review Press, 2010

About this Item

: En este libro, John Kotter y Lorne Whitehead revelan cómo proteger las buenas ideas y obtener el apoyo necesario para ofrecer resultados valiosos. La clave es comprender las estrategias genéricas de ataque que los detractores y los que intentan confundir despliegan una y otra vez. Luego, involucrar a estos adversarios con tácticas adaptadas a cada estrategia. Al 'invitar a los leones' a criticar tu idea, y estar preparado para ellos, captarás la atención de la gente ocupada, les ayudarás a comprender el valor de tu propuesta y asegurarás su compromiso para implementar la solución. Este libro te equipa para anticipar y combatir los ataques, para que tu buena idea llegue a buen término y genere un cambio positivo. EAN: 9781422157299 Tipo: Libros Categoría: Negocios y Economía Título: Buy-In: Saving Your Good Idea from Getting Shot Down Autor: John P. Kotter| Lorne A. Whitehead Editorial: Harvard Business Review Press Idioma: en Páginas: 208 Formato: tapa dura.

Seller Inventory # Happ-2024-05-08-bc2d3d8d

Bibliographic Details

• Title: Buy-In: Saving Your Good Idea from Getting Shot Down
• Publisher: Harvard Business Review Press
• Publication Date: 2010
• Language: English
• ISBN 10: 1422157296
• ISBN 13: 9781422157299
• Binding: Hardcover
• Condition: Como nuevo

About this title

Synopsis

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

About the Author

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.