Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Buying Styles : Simple Lessons in Selling the Way Your Customers Buys
Publisher: AMACOM
Publication Date: 2009
Language: English
ISBN 10: 081441527X
ISBN 13: 9780814415276
Binding: Hardcover
Condition: Very Good
Weight: 0.752 pounds

About this title

Synopsis

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual buying styles ...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a learning adventure, Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to: recognize the four key buying styles understand what to do (and not to do) when selling to customers exhibiting each quickly spot the tell-tale signs that they are using the wrong approach gain the confidence of prospects improve their relationships with existing clients develop a strategy for approaching new prospects increase their chances of closing each and every sale This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

About the Author

Michael Wilkinson (Atlanta, GA) is the CEO of Leadership Strategies�The Facilitation Company, a strategic consulting and training firm. He is the author ofThe Secrets of Facilitation and The Secrets to Masterful Meetings, as well as being a much sought-after speaker, trainer, and facilitator.

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Store Description

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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