C-Scape: Conquer the Forces Changing Business Today

Larry Kramer

ISBN 10: 0061984973 / ISBN 13: 9780061984976

Published by Harper Business, 2010

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: HarperBusiness Pub Date: 11/2/2010 Binding: Hardcover Pages: 256 First edition.

Seller Inventory # 3109020

Bibliographic Details

• Title: C-Scape: Conquer the Forces Changing Business Today
• Publisher: Harper Business
• Publication Date: 2010
• Language: English
• ISBN 10: 0061984973
• ISBN 13: 9780061984976
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

About the Author

Larry Kramer, the founder and former chairman and CEO of MarketWatch, Inc., is currently an adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University. Over the course of his career, he has been a senior adviser at Polaris Venture Partners, a venture capital firm, and served as the first president of CBS Digital Media. He currently serves on the board of directors of sev-eral media and technology companies, including Discovery, American Media, and Answers.com, and is an advisor to tech and digital startups such as JibJab, Newser, Crossborders.tv, and others. Kramer also spent more than twenty years as a reporter and editor at the San Francisco Examiner, the Washington Post, and the Trenton Times. He divides his time between Tiburon, California, and New York City.