Synopsis
The former editor of Mashable, cofounder of Octane AI, and co-host of Business Envy examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
About the Author
Ben Parr is an award-winning entrepreneur, investor, advisor, journalist and author. He is President and Co-Founder of Octane AI, the quiz and zero-party data marketing platform for Shopify brands. He is the co-host of the Business Envy, a podcast where he and beloved actor Greg Grunberg get advice from the most successful people in business for their new business venture.
Previously, Ben was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. He was also a columnist for CNET. He advises companies on marketing, PR, growth and fundraising. He sits on the board of directors at the Leila Janah Foundation. Ben is a member of Forbes 30 Under 30 and an alum of Northwestern University.
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