CAPTURING VALUE: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth

Unlock the Full Potential of Your SaaS Product with Strategic Pricing.

Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value.
In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing.

Discover:
• The core principles of effective pricing strategy
• How to optimize packaging, metrics, and discounting
• Real-world case studies from Wiltonʼs extensive consulting career
• Step-by-step guidance for building and implementing your strategy
• Cutting-edge pricing models to inspire innovation

Whether youʼre a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to:
• Capture the true value of your product
• Accelerate revenue growth
• Boost your companyʼs valuation

Capture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.

James D. Wilton is a world-renowned expert in SaaS pricing, with more than 12 years of experience helping startups and fast-growing companies maximize their value through strategic pricing. As the Founder and Managing Partner of Monevate, the premier pricing and monetization consulting firm for XaaS and tech companies, James continues to shape the industryʼs approach to pricing. His expertise was honed in leadership roles at McKinsey & Company, where he led the pricing service line for Fuel, their startup and scaleup practice, and as Head of Strategic Pricing at RELX. Driven by a mission to help innovative companies capture their true worth, James regularly shares his insights with the startup community. He is a frequent publisher of Monevate insights and the founder of The Cube, the first pricing-focused community for SaaS and tech leaders. With Capturing Value, James distills his vast experience and knowledge into an essential guide for anyone looking to master the art and science of SaaS pricing.