CEO Capital: A Guide to Building CEO Reputation and Company Success

Gainesā Ross, Leslie

ISBN 10: 0471268070 / ISBN 13: 9780471268079

Published by John Wiley & Sons, 2003

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev4070209818

Bibliographic Details

• Title: CEO Capital: A Guide to Building CEO Reputation and Company Success
• Publisher: John Wiley & Sons
• Publication Date: 2003
• Language: English
• ISBN 10: 0471268070
• ISBN 13: 9780471268079
• Binding: Hardcover
• Condition: Very Good
• Weight: 570 grams

About this title

Synopsis

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure.

CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.

About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

About the Author

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.