The CEO Guide to Sales

The CEO Guide to Sales explores the ten areas that must be tackled in order to excel in sales. These are the areas that are typically assessed in assignments with Henningsson and Holm's clients, and are areas that they have, themselves, successfully addressed in leadership and consulting roles.

This book enables the CEO to do a quick self-assessment of the sales organisation. Being a CEO is not primarily about knowing the answer to everything, it's about asking the right questions. With no other book like this on the market, The CEO Guide to Sales will help CEO's and other senior executives to ask the decisive questions on sales in order to achieve the full sales potential of their companies.

To double new client acquisition is often realistic, and business cases can reach hundreds of millions of Euros or Sterling, taking your company to the next level.

Lars Henningsson has more than twenty-five years' experience of helping client companies to improve their sales, marketing and supply chain performance. He was a Principal at Gemini Consulting, the management consulting firm, and at Cap Gemini Ernst & Young. Lars holds two graduate degrees from Columbia University and an Executive-MBA degree from the Stockholm School of Economics. He is a former Fulbright scholar and the Management Director of Leading Sales.

Henrik Holm has almost forty years of experience in leading Nordic/global transportation and logistics companies, including thirty years as CEO for Pakke-Trans/GLS, Nor-Cargo/Bring, DSV, Consignor, Postnord and GDL. Henrik can document high growth and result improvements in all the companies that he led. He is passionate about sales, and when leading DSV in Sweden he won the annual Swedish Sales Award in recognition of sales innovation and strong sales performance.