CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition
Language: English
Published by A Butterworth-Heinemann Title 27/06/2007, 2007
- Softcover
- Used

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- Title
- CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition
- Author
- John Williams Captain, Tony Curtis
- Publisher
- A Butterworth-Heinemann Title 27/06/2007
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750684135
- ISBN 13
- 9780750684132
- Edition
- 4th Edition
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Marketing Management in Practice module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
"Synopsis" may belong to another edition of this title.
About the Author
His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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