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Bibliographic Details

Title: CIM Coursebook 07/08 Strategic Marketing in Practice: 07/08 Edition
Publisher: A Butterworth-Heinemann Title 11/07/2007
Publication Date: 2007
Language: English
ISBN 10: 0750684585
ISBN 13: 9780750684583
Binding: Paperback
Condition: Very Good

About this title

Synopsis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

* Written specially for the Strtegic Marketing in Practice module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

"About this title" may belong to another edition of this title.

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