CMR with SAP Industry Solutions

Customers expect companies to consider their individual needs. This book gives you the answers to the most important questions with regard to successful, industry oriented Customer Relations Management.

Learn how various sectors cope with challenges like globalization, deregulation, shortened product life spans and increasing customer requirements and how industry specific CRM software solutions can help. Discover the full potential of mySAP CRM technology with detailed examples of successful CRM projects and practice oriented business processes, all logically divided by industry. Readers will also benefit from an entire chapter on service-oriented software architecture as a basis for in-house custom applications.

The book contains details on manufacturing, processing, pharmaceuticals, consumer goods, media and entertainment, transport and logistics, telecommunications, Financial services, Public sector, and much more.

Industry-specific highlights include:

• Manufacturing
• Processing
• Pharmaceuticals
• Consumer Goods
• Media and Entertainment
• Transport and Utilities
• Telecommunications and Logistics
• Professional Services
• Financial Services
• Public Sector

Dr. Rüdiger Buck-Emden, editor and co-author of this book, has worked at SAP AG since 1990, where he has held various different management positions in the areas of Strategic Planning, Development, and Product Management, including work as assistant to executive board member, Prof. Hasso Plattner. He is currently Vice President for the business area of CRM Architecture & Technology. Dr. Rüdiger Buck-Emden is a successful author of many books and publications.

Jochen Böder studied mathematics, history, and computer science before becoming a consultant in the area of e-commerce for the SAP subsidiaries e-SAP and SAP Portals. Currently he works in the areas of product management and development of SAP AG, where he deals with architecture and technology topics including mySAP CRM. He is co-author of the book mySAP CRM -- The Official Guidebook to SAP CRM 4.0