COMMERCIAL REAL ESTATE INDUSTRY INTERNATIONALIZATION: FOCUS ON KEY RESOURCES AND ENTRY STRATEGIES: EXAMPLE OF A CHILEAN COMPANY IN EMERGING MARKETS OF LATIN AMERICA

The Shopping Center sector has been growing steadily over the last years in Latin America, with increasing forecasting in the near future. Many countries such as Chile, Mexico and Brazil are leading the industry in the region, with so many projects under portfolio still under development and different companies with international expansion perspectives. The purpose of this Book is to identify which are the most recommendable entry modes strategies to Latin American countries, and which are the key Resources and Capabilities that a Shopping Center Company needs to develop to increase the likelihood of succeed in the sector. Thus, different additional factors, such as, political, economic and social, which also impacts in the industry operation, are analyzed to create a high-level overview about the most important subjects of this industry. For this purpose, primary and secondary data were used, with literature review and an empirical qualitative study, raising information of a Chilean Commercial Real Estate company, and interviewing the top managers of that company. Thereby, the results will lead to an Entry Strategy analysis and proposal to the Mexican market.<p>The Shopping Center sector has been growing steadily over the last years in Latin America, with increasing forecasting in the near future. Many countries such as Chile, Mexico and Brazil are leading the industry in the region, with so many projects under portfolio still under development and different companies with international expansion perspectives. The purpose of this Book is to identify which are the most recommendable entry modes strategies to Latin American countries, and which are the key Resources and Capabilities that a Shopping Center Company needs to develop to increase the likelihood of succeed in the sector. Thus, different additional factors, such as, political, economic and social, which also impacts in the industry operation, are analyzed to create a high-level overview about the most important subjects of this industry. For this purpose, primary and secondary data were used, with literature review and an empirical qualitative study, raising information of a Chilean Commercial Real Estate company, and interviewing the top managers of that company. Thereby, the results will lead to an Entry Strategy analysis and proposal to the Mexican market.</p>