COMMUNICATING IN CRISIS: A Theoretical and Practical Guide to Crisis Management

Michel Ogrizek, Jean-Michel Guillery, Stephen A. Greyser, Helen Kimball-Brooke, Robert Z. Brooke, Helen Kimbell- Brocke, Robert Z. Brocke

ISBN 10: 0202306321 / ISBN 13: 9780202306322

Published by AldineTransaction, 1999

About this Item

COMMUNICATING IN CRISIS: A Theoretical and Practical Guide to Crisis Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780202306322

Bibliographic Details

• Title: COMMUNICATING IN CRISIS: A Theoretical and Practical Guide to Crisis Management
• Publisher: AldineTransaction
• Publication Date: 1999
• Language: English
• ISBN 10: 0202306321
• ISBN 13: 9780202306322
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

A concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. It provides an analysis of the field and a step-by-step approach to preventing full-scale, uncontainable disasters and corporate relations fiascoes, from which companies may never recover. The book is based on a wide range of examples and case studies, including an alleged worm infestation of McDonald's hamburgers and the worldwide recall by Perrier's of 160 million bottles of mineral water when word spread that the product had been contaminated by a toxic compound. For every instance cited, an appropriate communications strategy is suggested that would gain public trust and support, as well as keep business going. In addition to product use, the authors discuss industrial and institutional crises and the kinds of endemic panic to which enterprises are subject.