COMPETITIVE MARKETING (RLE MARKETING): A STRATEGIC APPROACH
Language: English
Published by Routledge, 2014
Series: Book 1 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condition: New
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- Title
- COMPETITIVE MARKETING (RLE MARKETING): A STRATEGIC APPROACH
- Author
- 0
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 113879287X
- ISBN 13
- 9781138792876
- Series
- Book 1 of 28: Routledge Library Editions: Marketing
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Basi6 International
Irving, TX, U.S.A.
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