COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence

Chiaroni, Davide

ISBN 10: 3844311785 / ISBN 13: 9783844311785

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3844311785
• ISBN 13: 9783844311785
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s ?alternate? equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the ?horizontal? competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

About the Author

Ph.D., Assistant Professor, Politecnico di Milano