Title: COMUNICAR LA MODA EN INTERNET. MEDIOS, MARCAS, INFLUENCERS Y USUARIOS (Libro en papel)
Publisher: EDITORIAL UOC
Publication Date: 2017
Language: Spanish
ISBN 10: 8491168591
ISBN 13: 9788491168591
Binding: Soft cover
Condition: Usado- bueno

About this title

Synopsis

Internet es hoy el canal paradigm�tico mediante el cual acceder a una informaci�n inmediata, global e ilimitada sobre moda, que estimula a todos aquellos interesados por este fen�meno de m�ltiples caras. Los usuarios indagan, investigan, se entretienen y compran en este escenario de fronteras difusas que acapara sugestivamente su atenci�n. �C�mo han cambiado las din�micas informativas? �Qu� actores las protagonizan y c�mo funcionan? �Qu� entornos sociales roban los preciosos minutos de atenci�n de los usuarios? Medios, marcas e influencers forman parte del ecosistema informativo cien por cien visual y �gil. Este libro presenta una base te�rica, casos reales y testimonios de profesionales que ayudan a entender este nuevo sistema con un efecto radical sobre la industria.

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