CONTENT MARKETING STRATEGY

ROSE, ROBERT

ISBN 10: 1398611506 / ISBN 13: 9781398611504

Published by Kogan Page, 2023

About this Item

Seller Inventory # NW9781398611504

Bibliographic Details

• Title: CONTENT MARKETING STRATEGY
• Publisher: Kogan Page
• Publication Date: 2023
• Language: English
• ISBN 10: 1398611506
• ISBN 13: 9781398611504
• Binding: Soft cover
• Condition: NEW

About this title

Synopsis

WINNER: Choice Reviews - Outstanding Academic Title, 2024
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

About the Author

Robert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.