CONTRIBUTIONS OF RADIO AGRICULTURAL PROGRAMMES: IMPROVING FOOD PRODUCTION THROUGH COMMUNICATION

This study assesses the role of Radio Benue’s Food Basket programme in promoting the adoption of improved crop seedlings among farmers in Benue State, Nigeria. Radio, as a mass communication tool, remains an effective medium for disseminating agricultural knowledge and influencing farming practices in rural communities. The study explores the nature of agricultural programmes on Radio Benue, their influence on farmers' attitudes, the effectiveness of the Food Basket programme, and the challenges hindering its implementation. Using a survey of 400 respondents, findings reveal that the programme effectively increases farmers' knowledge of improved crop seedlings, motivates adoption, and provides technical guidance. However, challenges such as insufficient funding, outdated equipment, and inadequate content quality limit its impact. The study concludes with recommendations to enhance the programme’s effectiveness through better funding, modern broadcasting equipment, and improved programme design. These measures aim to boost agricultural productivity and food security in Benue State.