Las f�rmulas para crear entornos creativos de la mano del fundador y presidente de los estudios Disney-Pixar Studios. Creatividad, S.A. es un libro para profesionales que deseen llevar a sus equipos a cumbres m�s altas, un manual para cualquier lector que valore la originalidad y el primer viaje al centro neur�lgico de Pixar Animation: a sus reuniones, sus evaluaciones ex-post y las sesiones del Braintrust de las que nacieron algunas de las pel�culas m�s exitosas de la historia del cine. Es, en el fondo, un libro acerca de c�mo se construye una cultura creativa, pero tambi�n, como afirma su autor, un reflejo de las ideas que creo que afloran lo mejor que llevamos dentro

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