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Bibliographic Details

Title: CREATIVITY & STRATEGIC INNOVATION
Publisher: Routledge
Publication Date: 2012
Language: English
ISBN 10: 0415663555
ISBN 13: 9780415663557
Binding: Soft cover
Edition: International Edition
Condition: New

About this title

Synopsis

Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change.

Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to:

explain the nature of the acceleration in discontinuous change that is affecting the Western business environment
emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills
indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century.

This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.

About the Author

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK

Sandra M. Dingli is Director of The Edward de Bono Institute for the Design & Development of Thinking at the University of Malta, Malta

"About this title" may belong to another edition of this title.

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