CUSTOMER DEVOTION

Case, Mike

ISBN 10: 0578487098 / ISBN 13: 9780578487090

Published by Customer Devotion, 2019

About this Item

May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Seller Inventory # 44443144-5

Bibliographic Details

• Title: CUSTOMER DEVOTION
• Publisher: Customer Devotion
• Publication Date: 2019
• Language: English
• ISBN 10: 0578487098
• ISBN 13: 9780578487090
• Binding: Soft cover
• Condition: good

About this title

Synopsis

It's time to dramatically grow your brand. Loyal customers are the key to successful brands. Customer Devotion is your step-by-step guide for turning customers into passionate and more profitable advocates. Whether you are a business analyst, Chief Marketing Officer or anyone in between Customer Devotion provides you with proven methods to help you dramatically grow your brand and revenue regardless of industry or size of company. Mike Case is a recognized and award-winning marketer with decades of experience dramatically growing start-up, mid-sized and fortune 500 brands. Read the book that legendary loyalty marketing pioneer Hal Brierley described as "a must read for anyone engaged in managing customer relationships."

About the Author

Mike Case is a recognized andaward-winning leader with decades of experience leading successful,comprehensive marketing efforts to dramatically grow brands.
 
Mike's work with the La Quinta Returns® loyalty program resultedin a full doubling of all guest loyalty metrics, including doubling loyaltymember total brand revenue. These gains fueled dramatic brand growth andfacilitated a successful IPO.  Prior to La Quinta, Mike ledthe development and launch of the game-changing loyalty program forVirgin America - the first-ever U.S. airline loyalty program based on passengerrevenue rather than miles flown.   Additionally, he developed andimplemented transformative customer loyalty initiatives for brands across otherindustries such as Sage Telecom, and built product enhancements to support thelaunch of the first Visa Platinum bankcard (First USA).  Mike's work is atthe forefront of industry-recognized, breakthrough marketing strategies.
 
A highly sought after speaker Mike has been invited to conferencesincluding Colloquy's Customer Experience Conference and the EpsilonSymposium.  He has presented to top MBA programs including University of Chicago Booth School of Business and Southern Methodist University's Coxschool.