Cableviewing (Communication and Information Science)
Language: English
Published by Praeger, 1988
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Cableviewing (Communication and Information Science)
- Author
- Heeter, Carrie; Greenberg, Bradley S.
- Publisher
- Praeger
- Publication year
- 1988
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0893914673
- ISBN 13
- 9780893914677
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
"Synopsis" may belong to another edition of this title.
About the Author
eter /f Carrie
enberg /f Bradley /i S.
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
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