Caffeine for the Creative Team: 150 Exercises to Inspire Group Innovation

Stefan Mumaw; Wendy Lee Oldfield

ISBN 10: 1600611184 / ISBN 13: 9781600611186

Published by HOW Books, 2009

Seller Inventory # 1600611184-3-35636061

Synopsis:

Brainstorming...

In your office, your school or your group, it may have already become a bad word. You're charged with generating a great idea… the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding.

Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of short, focused creative exercises is just the boost you need to get your team's collective brain working.

Inside, you'll find:

• All new exercises. As a companion to Caffeine for the Creative Mind, this book's exercises are targeted to teams. Each is labeled for the appropriate sized group: two people, three people or four or more.
• Powerful tools. The exercises will call on everyone in the group to think differently, leading to fresh insights. This collection is sure to get your team thinking in new ways.
• Interviews with real designers. There are also interviews with some of the brightest creative leaders in the industry who have first-hand experience with brainstorming in teams. Each one shares valuable insights and team brainstorming techniques.

Caffeine for the Creative Team offers a solution to those dry, boring, unproductive brainstorm sessions you might be used to. Crack it open and start innovating today.

About the Author:

Stefan Mumaw has written books on the subject of web design, taught design classes at Chapman University; directed the creative department at The Brainyard, a small advertising agency in Costa Mesa, California; and is currently with Kansas City-based KellyRussell Advertising.

After graduating in 2004 with a BFA in graphic design from Chapman University. Wendy Lee Oldfield established her design company, Vekay Creative. In 2006 she coauthoredCaffeine for the Creative Mind with Stefan Mumaw.

Bibliographic Details

Title: Caffeine for the Creative Team: 150 ...
Publisher: HOW Books
Publication Date: 2009
Binding: paperback
Condition: Good