Calculus and Its Applications

For Applied Calculus courses. These extremely readable, highly regarded, and widely adopted texts present innovative ways for applying calculus to real-world situations in the business, economics, life science, and social science disciplines. The texts' straightforward, engaging approach fosters the growth of both the student's mathematical maturity and his/her appreciation for the usefulness of mathematics. The authors' tried and true formula-pairing substantial amounts of graphical analysis and informal geometric proofs with an abundance of hands-on exercises-has proven to be tremendously successful with both students and instructors.

Widely adopted and highly acclaimed, these texts present calculus in an intuitive way through the use of calculus in contemporary, real-life applications in the biological, social, and management sciences. They begin the calculus as soon as possible -- relying heavily on graphical analysis and informal geometric proofs throughout. They also pay close attention to students' real and potential problems in learning calculus. Nearly one-quarter of each text is devoted to exercises -- equivalent to a built-in workbook -- giving students plenty of opportunity for hands-on practice.