The bestselling text for the Business, Life and Social Science Calculus course, this book sets the standard with clear exposition and realistic examples. Focusing on geometric visualization, the text fits either one or two term course sequences. Includes new computer and technology problems.

From the Publisher

Widely adopted and highly acclaimed, these texts present calculus in an intuitive way through the use of calculus in contemporary, real-life applications in the biological, social, and management sciences. They begin the calculus as soon as possible -- relying heavily on graphical analysis and informal geometric proofs throughout. They also pay close attention to students' real and potential problems in learning calculus. Nearly one-quarter of each text is devoted to exercises -- equivalent to a built-in workbook -- giving students plenty of opportunity for hands-on practice.

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