The Calloway Way : Results and Integrity

For almost a quarter of a century, Wayne Calloway led Frito-Lay and then PepsiCo to double in revenue and profitability every five years, an astonishing story of success that has never been fully told. Written by Charlie Feld, visionary CIO and Founder of The Feld Group Institute, this book is not so much about the numbers that were attained but the systematic leadership approach and the way these results were achieved.

The Calloway Way was focused on achieving aggressive results but with extremely high personal integrity. Wayne Calloway believed that without growth you couldn't sustain energy and enthusiasm, and without energy and enthusiasm, you couldn't attract and retain the best talent. And, the reverse was also true: that without the best talent you couldn't sustain growth year after year, let alone as Calloway did for decades.

This book has a dual purpose. First, to tell an important, untold success story. The second, to inspire a needed leadership renaissance if we are to be competitive in the 21st century. One of the key things you will learn from the Calloway Way is that leadership and people matter, even in this digital age.

As founder and CEO of The Feld Group based in Dallas, Texas Charlie Feld built a team of information technology executives that enabled dramatic results in Fortune 500 companies through the transformation of their own IT organizations. The Feld Group was acquired by EDS in 2004, which was subsequently purchased by Hewlett-Packard in 2008. In September 2008, Feld retired as a senior executive vice president and member of EDS Executive Committee. In 2009, Feld launched The Feld Group Institute, a leadership development firm that is using all of the learnings out of the decades of running IT organizations. Currently the Institute is working with a number of Fortune 50 companies developing the next generation of Business and IT Leaders.

Feld has garnered accolades from numerous sources, including Business 2.0 and Computerworld magazines. He has also been featured in InformationWeek and CIO magazines, which placed him among its 5 Top CIOs in 2001. In 1997, Feld was named One of the 12 Most Influential IT Executives of the Past Decade by CIO magazine and Computerworld named him as one of 25 IT People to Watch in 1998. His articles on IT leadership topics have appeared regularly in Computerworld Executive Suite, Harvard Business Review, and CIO magazine. He has received several industry awards, including the Smithsonian Award for Technology Excellence and the Carnegie Mellon Award for Innovative Technology. In addition, The Feld Group s work has been the subject of multiple case studies appearing in the Harvard Business School, MIT and McKinsey Quarterly.

Feld attributes the lion's share of his success in business and in life to the twenty years he spent at PepsiCo. He was one of thousands of leaders that were a direct product of the Calloway Way where both results and integrity were the expectation.

Charlie Feld earned his bachelor's degree in economics from the City University of New York, Hunter College.