Synopsis
In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain price. This practice of algorithmic pricing has become a widespread business model, raising concerns among economists and lawyers about its impact on the market and society. The Cambridge Handbook of Algorithmic Price Personalization and the Law is a comprehensive overview of the key debates surrounding algorithmic pricing, written by a multidisciplinary group of scholars with expertise in legal, economic, data science, and marketing research. The Handbook critically examines existing knowledge, identifies weaknesses, and proposes feasible alternatives for legal analysis, market regulation, and protection of vulnerable individuals. This comprehensive overview of algorithmic pricing is a one-stop reference for the political and legal community.
About the Authors
Fabrizio Esposito is Assistant Professor at the NOVA School of Law and CEDIS, Lisbon. Esposito integrates economics and psychology into EU consumer and regulatory law. He has over forty publications, including works on law, economics and digital markets, focusing on consumer welfare and sovereignty.
Mateusz Grochowski is Associate Professor of Law at the Tulane University School of Law and Affiliated Fellow at the Information Society Project (Yale Law School). He works on contract theory, intersections between contract law and digital technologies, and on protection of consumers vis-à-vis new sources of market vulnerability, including algorithms and data.
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