Paperback. Pub Date: 2022-09-01 Pages: 424 Language: Chinese Publisher: In the era of digital intelligence of CITIC Publishing Group. the brand building logic based on attention. persuasion. and memory is no longer applicable. The core of the brand strategy should be From the high awareness of brand building to the high potential energy of brand building. follow the path of loyalty drives reputation. and then drives popularity. and strives to form a potential energy effect that can promote ra.

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Bibliographic Details

Title: 12 Cambridge Lessons on Building Brand Energy with High-Potential Brands Written by Yin Yiding and Preface by Tian Tao CITIC Publishing House(Chinese Edition)
Publisher: CITIC Publishing Group
Language: Chinese
ISBN 10: 7521745302
ISBN 13: 9787521745306
Binding: paperback
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing, Nanjing, JS, 211100, China

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