In Camera : Perfect Pictures Straight Out of the Camera

With amazing low-light capabilities, incredible definition, intelligent autofocus and a host of other features, it's fair to say that digital cameras have now become so powerful that they have left many of their users behind. Most photographers are able to take competent shots in a range of conditions, or fix imperfect exposures in Photoshop or Lightroom, but very few have the skill to really push their cameras to the limit and capture the perfect shot, under all conditions, with no post-processing required.

In Camera is the perfect way to take your photography to that level; to master your camera, understand light, exposure and composition, and make amazing photographs, whatever your camera, without cheating after the event. 100 of Gordon's photos are given his own expert commentary; full settings and camera details are included, and a host of tips and tricks let photographers of any level learn something from every example. The shots are taken with a wide range of cameras, including mid-range, compact and mirrorless models, and the emphasis is on getting results by improving your own skills, not wasting money on expensive professional-level equipment and software.

Gordon Laing has been reviewing new digital cameras since the Apple Quicktake was launched in 1994. In the decades since, they have changed beyond all recognition, and Gordon has built a huge following with his in-depth review website, CameraLabs.com. With its impartial, real-world, expert tests of new models, and huge archive, Camera Labs has become a unique and essential resource for anyone buying a new camera. In fact, it's a fair bet that Gordon's shot with more different camera models than any other living photographer. Pushing cameras of all kinds to their technical limits has given him a unique knowledge of hands-on shooting in real-world situations, and In Camera shares his expertise to the full.

As of December 2015, Camera Labs serves over 1.5 million pages to over 500,000 unique visitors a month. Gordon's video reviews on YouTube have been watched over 32 million times, and he has a strong following on the leading social networks: over 6,000 subscribers on Twitter, 259,000 on Facebook, 1 million on Google+, 3,400 on Instagram and 88,000 on YouTube.