It's A Campaign, Stupid!: Lessons on Media, Public Communications, and Politics

Building on the success of his first book No Comments & Don't Quote Me!, communication strategist Quak Hiang Whai presents a fresh collection of essays offering deeper insights into politics and public communication. With over three decades of experience spanning media, government communication, corporate affairs, and investor relations, Quak distills key lessons from his work with senior public and corporate figures and his keen observations of global leaders and their communication strategies.

Now a senior advisor in the public sector, Quak has coached and advised leaders across both government and corporate sectors. This collection explores critical topics such as government messaging, crisis management, diplomacy, electoral politics, and policy challenges. He also provides practical insights on everyday communication, including writing, speaking, jargon, listening and social media.

Written with a light and sharp-witted tone, this book is a valuable resource for professionals in government, corporate communication, public relations, and academia, and serves as an essential guide for students and newcomers to the field.