The Campbell Plan: The Simple

(Published in paperback as The China Study Solution.) In 2005, T. Colin Campbell, PhD and Thomas Campbell, MD co-authored The China Study. In it, they detailed the groundbreaking research results showing that a whole-food, plant-based diet has the potential to prevent and reverse many chronic diseases. The China Study became a worldwide phenomenon, selling more than a million copies and inspiring countless readers to reinvigorate their health by making better food choices. 
 
Now The Campbell Plan, by Thomas Campbell, MD, goes beyond the why and shows readers how to make the transition - and enjoy the journey - with practical guidance and a simple plan to make a whole-food, plant-based lifestyle easy and sustainable.
 
The Campbell Plan is full of cutting-edge nutritional research that fans of The China Study have come to expect. Dr. Campbell addresses the most contentious questions: Is soy healthy? Should we eat gluten? Do you need to eat organic? Should you eat fish? Is GMO dangerous? How should you feed your kids?
 
Just as importantly, readers will learn the behavioral principles to succeed in their journey, as well as what to stock in the kitchen, how to read labels and shop, and how to navigate social and eating out situations. There are over 55 delicious and easy recipes to sample from favorite recipe sources in a two-week menu plan.
 
Whether readers wish to lose weight, reverse disease, or just have the best health of their lives, The Campbell Plan will provide the step-by-step guidance to achieve their goals. This combination of practical tools, along with the research-based evidence of The China Study, will change people's lives for generations to come

Thomas Campbell, MD, is an instructor of clinical family medicine at the University of Rochester School of Medicine and Dentistry. He coauthored The China Study, which sold more than a million copies and inspired the 2011 documentary Forks over Knives. He also is director of the T. Colin Campbell Center for Nutrition Studies, a nonprofit organization in Ithaca, New York, which promotes optimal nutrition through science-based education, advocacy, and research in partnership with eCornell, Cornell University's online course provider. He lives in Rochester, NY.