Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Ewen, Stuart

ISBN 10: 0070198462 / ISBN 13: 9780070198463

Published by McGraw-Hill (edition First Edition edition), 1977

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0070198462-7-18

Bibliographic Details

• Title: Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
• Publisher: McGraw-Hill (edition First Edition edition)
• Publication Date: 1977
• Language: English
• ISBN 10: 0070198462
• ISBN 13: 9780070198463
• Binding: Paperback
• Edition: First Edition edition.
• Condition: Fair

About this title

Synopsis

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.