Capturing Customers.Com: Radical Strategies for Selling and Marketing in a Wired World

Capturing Customers.com provides detailed and straightforward explanations and useful illustrations of strategies and tactics for successful selling and marketing of products and services in today's wired world. Sure, the Internet is an important part of the equation, but it's not the whole story. In fact, author George Colombo clearly demonstrates that the key to successful selling and marketing on the Internet is the degree to which online strategy can be coordinated with other business tools.

Capturing Customers.com helps readers understand:
- The shifting balance of power between sellers and buyers.
- How to redefine their businesses for a web-centric world
- The object of the game remains the same-to capture customers.
- How to let the customer define the terms of engagement.
- How to integrate e-centives into existing marketing plans.
- How to enhance interactivity and responsiveness to meet the time demands of Internet speed. Not connected or affiliated with Patricia Seybold or The Patricia Seybold Group, Inc.

In 1993, George Colombo’s first book was published. It was titled Sales Force Automation and many industry observers consider it the starting point for today’s multi-billion dollar Customer Relationship Management industry. In fact, in 1999, Sales & Marketing Automation Magazine named George as one of the “Ten Most Influential People” in the entire history of that industry.

Since then, George has become one of the most sought-after writers and speakers in the country on the topic of technology-enabled sales and marketing. His articles and columns have appeared in numerous magazines. In addition, he regularly speaks to corporate audiences, trade associations, and business organizations. His specialty is making technology make sense—especially for businesspeople who don’t care about the nuts and bolts of how it works. George concentrates on the real-world application of technology and on how businesses can use it as a tool to grow sales and enhance customer relationships.

George’s latest book, just published by Career Press, is called Capturing Customers.com. In it, he focuses on the Internet and describes the ways in which businesses can avoid the mistakes of the now-defunct “dot com” companies and, instead, use the Internet to cement long-term customer relationships.