Case Studies on Management Strategies, Human Resource and Marketing Dimension

Mishra, Shreya; Dey, Dr Ajoy Kumar

ISBN 10: 9356402183 / ISBN 13: 9789356402188

Published by Bloomsbury Prime, 2022

About this Item

pp. 320.

Seller Inventory # 26395261682

Bibliographic Details

• Title: Case Studies on Management Strategies, Human Resource and Marketing Dimension
• Publisher: Bloomsbury Prime
• Publication Date: 2022
• Language: English
• ISBN 10: 9356402183
• ISBN 13: 9789356402188
• Binding: Hardcover
• Condition: New

About this title

About the Authors

Dr. Shreya Mishra is currently working as Assistant Professor at Birla Institute of Management Technology, (BIMTECH), Greater Noida, India. She completed her doctoral studies in 2019 in the field of Workplace Bullying, which has been awarded the Jagdish Sheth Best Thesis Award 2020. She serves as Assistant Editor of the South Asian Journal of Management Cases, SAGE, and Co-Track Chair at NACRA Conference 2021–22. She has published in and reviewed for Scopus and ABDC journals. A recipient of Young Scholar Award and Sage Best Paper Award at the International Conference of Management Cases, her research interests include studies on Workplace Bullying, Inequality, Power, Identity, Intersectionality and Qualitative Research Methods. Shreya is extensively involved in creating awareness about the Qualitative Case Research through workshops and webinars as the Core Member of Centre of Management Case Development at BIMTECH.

Dr. Ajoy K. Dey is a Professor of Decision Sciences
& Operations Management. Besides Operations and
Supply Chain Management, his areas of expertise
include Curriculum Development and Student Engagement. He has helped five scholars to complete doctorate.
Dr. Dey is the Chairperson of Centre for Management Case Development, and the Editor of
the South Asian Journal of Business & Management
Cases – a SAGE Publication. Dr. Dey is on the EAB of Emerald Emerging Market Case Studies and Journal of Entrepreneurship in Emerging Economies.
Apart from publishing in reputed research journals, Dr. Dey has published in the highly acclaimed professional journals of the management fraternity – BizEd of AACSB and Global Focus of EFMD.
In 2019, Dr. Dey was invited to speak on the curriculum development at the AACSB Conference for the Asia Pacific, Seoul, South Korea. He was one of the speakers at the SEABC Conference of Sriwijaya University, Indonesia for the year 2019.