XR Case Studies : Using Augmented Reality and Virtual Reality Technology in Business

Jeremy Dalton

ISBN 10: 3030727807 / ISBN 13: 9783030727802

Published by Springer International Publishing, 2021

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Seller Inventory # 9783030727802

Bibliographic Details

• Title: XR Case Studies : Using Augmented Reality and Virtual Reality Technology in Business
• Publisher: Springer International Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 3030727807
• ISBN 13: 9783030727802
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 16D millimeters 241 millimeters width by 160 millimeters height by 16 millimeters depth
• Weight: 430 grams

About this title

Synopsis

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

About the Author

Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness. 

Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.