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The Case for Virtual Business Processes: Reduce Costs, Improve Efficiencies, and Focus on Your Core Business (Network Business)

Martha Young, Michael Jude

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ISBN 10: 1587200872 / ISBN 13: 9781587200878
Published by Cisco Press, 2004
Used Condition: Good
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Title: The Case for Virtual Business Processes: ...

Publisher: Cisco Press

Publication Date: 2004

Book Condition:Good

About this title


Reduce costs, improve efficiencies, and focus on your core business

  • Leverage your technology infrastructure to save money and virtualize processes.
  • Discover the principles behind BPV and the ways in which they can benefit your business.
  • Benefit from incremental cost savings, maximizing your business' ROI.
  • Learn from real-world case studies that illustrate best practices.
  • Understand the solution-provider market, maximizing the impact of your investment.

The dot-com collapse generally discredited the idea of leveraging the Internet to build viable businesses. Many market pundits have decried the concept without examining the underlying dynamics associated with these companies' failures. The truth is, prior business models were built on a flawed business case, not bad technology. In fact, the dot-com bubble created a whole new class of automation that, when applied to conventional businesses, can dramatically improve time to market, competitive response, and customer interaction. This is not virtual business; this is business process virtualization (BPV), and enterprises that don't grasp and apply the principals of BPV will rapidly be rendered obsolete by those that do, being quickly outmaneuvered and displaced in the market.

BPV is the application of networked, intelligent IT infrastructure to enhance skilled personnel, processes, and assets, which enables companies to improve efficiencies, increase competitive advantage, heighten brand awareness, reduce costs, and improve bottom line revenues. Unlike business process automation, BPV focuses on new management approaches for personnel and technology, signaling a fundamental change in the way that we think about business and its objectives.

While reading The Case for Virtual Business Processes, you will understand why BPV is critical to the long-term viability of your business, while learning how to leverage your intelligent networked infrastructure using leading-edge products and technologies from Cisco Systems.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.

About the Author:

Martha Young has more than 19 years of experience in the technology market and is a partner in Nova Amber, LLC, a consulting firm. Martha is a partner in Nova Amber, LLC, a consulting firm. She has founded two startups and has more than 19 years of experience in the technology market. Her accounts include Fortune 500 companies, as well as new entrants in the business automation market. She has consulted with Lockheed Martin, Coors Brewery, and Peterson AFB on a variety of business-enabling technologies. Martha is actively involved in the outsourcing solutions channel market and was instrumental in the development and launch of the Global MSP Network consortium. She has been published in Business Communications Review, MicroTimes, Network World,, and Informa, an Australian trade publication. Martha is presently conducting speaking engagements in which she provides an introduction to business process virtualization. Martha holds a bachelor of science in international business from the University of Colorado.

Michael Jude, Ph.D., is a well-known industry analyst with more than 20 years of experience in telecommunications and management automation. Michael manages accounts with some of the leading management solution vendors. He has been published in Network World, where he wrote a weekly column on the service provider space for nearly a year, as well as Business Communications Review, Ad Astra, IEEE Spectrum, and Front Range Tech Biz. Michael has a Ph.D. in decision science from Walden University, where he wrote a dissertation titled "Hidden Impacts: the Effect of Regulation on The Creative Individual." Additionally, he has a bachelor's and a master's degree in electrical engineering from the University of Colorado.

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