Language:Chinese.Paperback. Pages Number: 340 Publisher: Fudan University Press Pub. Date :2002-10-01. This book focuses on how to create brand equity advertising practice and theory. By virtue of its many years of professional research experience. combined with insight into the evolution of the Chinese market. put forward a new view of the current role of advertising to build a new teaching system and the knowledge framework. The book selected 35 classic and newly wonderful as the main conte.

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Bibliographic Details

Title: Case tutorial learned advertising campaign(Chinese Edition)
Publisher: Fudan University Press Pub. Date :2002-10 -01
Publication Date: 2000
Language: Chinese
ISBN 10: 7309033957
ISBN 13: 9787309033953
Binding: paperback
Condition: New

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Language:Chinese,binding:Soft cover,publisher:Fudan University Press Pub. Date :2002-10 -01, description:Paperback. Pages Number: 340 Publisher: Fudan University Press Pub. Date :2002-10-01. This book focuses on how to create brand equity advertising practice and theory. By virtue of its many years of professional research experience, combi...

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