Caselets in Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. But the knowledge of Strategic Management subject can help any manager in formulating effective business strategies to develop an edge over its competitor.The book gives an in-depth and incisive analysis of the various principles of strategic management with the help of collection of Caselets that encompass the broad spectrum of Indian and foreign companies which have been able to made a mark in this cut through competition.The book specifically talks about following Caselets.1.Taking sneakers to the Air: The rise of Nike’s Air Jordan brand2.Rise of IPhone and Demise of Nokia3.Creating your own ocean to swim alone through Blue Ocean Strategy4.Badge engineering 5.Uber: Redefining the car rental industry6.Amazon Dash Button: Order Process Innovation7.Netflix redefining movie viewing experience through disruptive innovation8.Facebook’s acquisition of Instagram; Strategy to Cornering a fledgling market9.The Toyota Way: the story of beating the big three of USA in their own backyard10.‘Chai Calling’: Engineering-background ‘chai-wallas’ are making crores via their desi start-up11.Dabbawalas of Mumbai: The Original Food Delivery Network in India 12.FedEx: The overnight delivery service was anything but an overnight success13.Rolex Oyster: A crown worth for every achievement14.Lenskart: the journey towards becoming the largest online eye wear store in India15.Revitalizing the brand Harley Davidson through brand community16.How Ratan Tata brought life to fading Jaguar Land Rover17.How Canon beat xerox by using the New Lanchester Strategy 18.The end of kodak moment: The story of how a legacy brand failed to keep pace with technology19.Meesho: The Indian social commerce site which attracted Facebook20.The new coke: How it became the biggest strategic blunder in consumer goods industry21.The turnaround of Royal Enfield brand22.Airbnb: the journey towards becoming the biggest startup of 21st century23.Saying Tata to Zica: The case of branding going wrong24.Pepsi Blue: one of the biggest failures for PepsiCo25.Pepsi Next: A soft drink for the next generation26.Paytm pioneering the E Wallet business in India through innovative strategies27.Amazon redefining online retailing with Amazon Prime membership28.Paradigm shift in Hotel Industry due to technology29.Cadbury Celebrations - Eating into the traditional sweets’ market through innovative marketing strategies30.Kizashi: A rare failure for Maruti Suzuki in India 31.The end of the road for Indian icon “Ambassador”32.Fall of Bajaj Chetak: A case of Marketing Myopia33.Coca Cola acquisition of Thumps Up: A lesson in globalization34.TravelSpice