Cases in Behavioural Finance

This book explores behavioural finance through 19 real-life case studies, a pioneering approach in the field. It reveals the psychological factors influencing financial decisions, challenging the notion of purely rational economic behaviour. The book examines biases such as herding, regret aversion, overconfidence, and anchoring, demonstrating how they lead to poor financial choices across diverse scenarios, including investments, career moves, and personal finance. Unique features include relatable, real-life cases, a focus on critical thinking rather than simple solutions, a broad target audience, the integration of theory with practical examples, and the inclusion of teaching notes. By illustrating the psychological forces at play, the book helps readers, including professionals and students, understand and mitigate financial mistakes, promoting sounder decision-making.