Cases in Contemporary Strategy Analysis

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.

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• New, in-depth international cases, with a focus on today’s technological advances.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view.
  
• Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of ‘Contemporary Strategy Analysis’ (Fifth Edition, Blackwell Publishing, 2004).

Kent E. Neupert teaches strategy and international business at Boise State University, Idaho. He holds a doctorate from the University of Western Ontario and was formerly at the University of Houston and the Chinese University of Hong Kong.