[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: McGraw-Hill Companies Pub Date: 11/19/1999 Binding: Paperback Pages: 480 First edition.

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Bibliographic Details

Title: Cases in Electronic Commerce
Publisher: Irwin Professional Pub
Publication Date: 1999
Language: English
ISBN 10: 0072375167
ISBN 13: 9780072375169
Binding: Soft cover
Condition: Good

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Synopsis

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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