Cases in Electronic Commerce
Language: English
Published by Irwin Professional Pub, 1999
- Softcover
- Used
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: McGraw-Hill Companies Pub Date: 11/19/1999 Binding: Paperback Pages: 480 First edition.
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- Title
- Cases in Electronic Commerce
- Author
- Michael Wade, Michael Parent, Scott L. Schneberger, Peter Newson
- Publisher
- Irwin Professional Pub
- Publication year
- 1999
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0072375167
- ISBN 13
- 9780072375169
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
"Synopsis" may belong to another edition of this title.
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