Cases For Event Management and Event Tourism (Events Management Theory and Methods)

Getz, Professor Donald (Editor) / Ziakas, Vassilios (Editor)

ISBN 10: 1915097347 / ISBN 13: 9781915097347

Published by Goodfellow Publishers Limited, 2023

About this Item

198 pages. 4.25x3.35x0.83 inches. In Stock.

Seller Inventory # __1915097347

Bibliographic Details

• Title: Cases For Event Management and Event Tourism (Events Management Theory and Methods)
• Publisher: Goodfellow Publishers Limited
• Publication Date: 2023
• Language: English
• ISBN 10: 1915097347
• ISBN 13: 9781915097347
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.79 kilograms

About this title

Synopsis

A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.

About the Author

Don Getz PhD is Professor Emeritus, the University of Calgary, Canada and Vassilios Ziakas, PhD, is an Academic, Author and Consultant in Sport & Leisure, Tourism & Event Management.