: Este libro, 'Cases in Promotional Strategy', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una serie de casos pr�cticos que ilustran estrategias promocionales en diversos contextos empresariales. El libro, publicado en 1984, incluye an�lisis detallados y preguntas de discusi�n para fomentar el pensamiento cr�tico y la aplicaci�n de conceptos te�ricos a situaciones reales. EAN: 9780256031003 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Cases in Promotional Strategy Autor: James F Engel| W. Wayne Talarzyk Idioma: en P�ginas: 282 Formato: tapa blanda.

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Bibliographic Details

Title: Cases in Promotional Strategy
Publisher: R.D. Irwin
Publication Date: 1984
Language: English
ISBN 10: 0256031002
ISBN 13: 9780256031003
Binding: Soft cover
Condition: Bueno

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Cases in Promotional Strategy (The Irwin series in marketing)

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