Cases in Strategic Management (7th Edition)

Thomas L. Wheelen, J. David Hunger

ISBN 10: 0130872946 / ISBN 13: 9780130872944

Published by Prentice Hall, 1999

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] Publisher: Prentice Hall College Div Pub Date: 10/6/1999 Binding: Paperback Pages: 400 seventh edition. Seller Inventory # 5625527

Bibliographic Details

Title: Cases in Strategic Management (7th Edition)

Publisher: Prentice Hall

Publication Date: 1999

Binding: Soft cover

Condition: Good

About this title

Synopsis:

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers.

From the Back Cover:

New Cases

Five new cases dealing with contemporary issues and industries.

• A new case on corporate governance: McKesson Makes a Deal
• Two new technology cases: Palm Computing and Handspring
• A new entrepreneurial venture: Adrenaline Air Sports
• A new airline case: American Airlines