Catalyst: Speaking, Writing and Leading for Social Evolution

The current socio-political climate—however challenging—presents one of the most profound opportunities for humanity to collectively grow and wake up. What we need for that to occur is leaders, down on the ground, who are catalysts for change. Whether you are a leader in the women’s movement, standing for LGBTQ+ rights, part of the racial revolution, having the backs of refugees and immigrants, speaking out for the rights of the homeless, etc., there is one universal goal: to create more equality for all. The question of how to cut through prejudice and create more equality is a complex one, but this book will act as an essential guide. You’ll learn the different message types and how to use them to the greatest effect, while exploring the most powerful vehicles for sharing your message and defining yourself as a leader. With unique exercises that help you carefully craft the purpose and tone of what you share, and examples by some of the most influential leaders of our time, you will have a brand new skill set by the end of this book that will support you to be a powerful catalyst for change.

For the past decade, Sasha Allenby has been a ghostwriter for some of the greatest thought-leaders of our time. Her journey started when she co-authored a bestselling book that was published worldwide in twelve languages by industry giants, Hay House. Since then, Sasha has become a leading expert in crafting messages to impact change. She has ghostwritten over thirty books and is sought after globally for her work. Since the 2016 elections, Sasha has focused on using her skill set to craft messages that support social equality. She lives in Manhattan with her partner, Mammad, where she takes an active role in contributing to social evolutionary issues.