BRAND NEW Audiobook on Library CD - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 2227544
Synopsis: [Library Edition Audiobook CD in sturdy Vinyl case.]
[Read by Dale McConachie]
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.
But we are no longer in charge -- they are. -- That is why we must change our marketing concept from the ''Caveman Way'' to the ''WOO Way.'' A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.
Cavemen Can't Marke uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.
Inside this analogy there are three stages of marketing:
Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.
About the Author: Jonathan Peters, PhD, is an international professional keynote speaker, trainer, author, and copywriter. His entertaining, energetic, edgy, and enlightening style not only makes learning fun and inspiring, but also memorable and applicable. He lives in Las Vegas.
Title: Cavemen Can't Market - Attracting, ...
Publisher: Blackstone Audio
Publication Date: 2013
Book Condition: BRAND NEW
Book Description Blackstone Audio Inc, 2013. Compact Disc. Condition: Brand New. unabridged edition. 6.75x7.00x1.00 inches. In Stock. Seller Inventory # 1482914395