Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.

This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time.

While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

About the Author

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.

"About this title" may belong to another edition of this title.

Store Description

Professional Book Seller offering fast shipping and hassle-free returns for every order. Our 100% satisfaction policy guarantees that you get the best product and the best service at the best price!

Visit Seller's Storefront

Seller's business information

Basi6 International LLC
1018 Camino Lago, Irving, TX, 75039, U.S.A.

Sale & Shipping Terms

Terms of Sale

Professional Book Seller shipping from Multiple Locations Worldwide for fastest delivery possible!

Shipping Terms

All orders shipped via FedEx or DHL and delivered to your doorstep within 3-5 days. We do not ship to P.O.Boxes and a proper street address must be provided to avoid any delays.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.