Cellular Marketing
Language: English
Published by Wiley-Interscience, 1998
- Softcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Add to basketItem description from seller
Seller Inventory # 32252
- Title
- Cellular Marketing
- Author
- Steuernagel, Robert
- Publisher
- Wiley-Interscience
- Publication year
- 1998
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471297798
- ISBN 13
- 9780471297796
A complete guide to marketing cellular devices and services
Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.
"Synopsis" may belong to another edition of this title.
About the Author
ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A cellular industry veteran with over twenty years experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His book Wireless Marketing is also available from Wiley.
"About the title" may belong to another edition of this title.
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